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Media Coverage — Get
the Exposure!
American Basketball is hot across all of China!
NBA games and news coverage of American basketball are
some of the hottest programs on Chinese TV:
NBA games reach more than 280 million households,
a staggering 250 million children and adults play
organized hoops!
SDU offers a unique opportunity to reach basketball
enthusiasts in China. These enthusiasts, friends, and
families are interested in American products.
Come join us and get marketing exposure like this:
Photo: Beijing, China. Beijing local and national
news accompanied by National Geographic.
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Media present in Beijing
Chinese National news, Local news and US National
Geographic |
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Media
Type |
Name |
Audience
(Millions)
Per Air |
Times Aired |
Total
Audience
(Millions) |
TV |
CCTV - Nat'l. Chinese Nightly
News |
90 |
1 |
90 |
TV |
Channel 6 - Local Beijing News |
10 |
2 |
20 |
Newspaper |
Beijing Nightly News |
1 |
1 |
1 |
Newspaper |
Beijing Daily News |
.30 |
1 |
.30 |
Newspaper |
Beijing Youth News |
.80 |
1 |
.80 |
Newspaper |
Beijing Education News |
.30 |
1 |
.30 |
Magazine |
Around Town |
.20 |
2 |
.4 |
Magazine |
Fitness in China |
.05 |
1 |
.05 |
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Total |
112.85 |
TV Coverage
SDU camps are covered extensively by local and
national television. Below are some examples of TV
coverage at the camps:
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Television coverage of our coaches in action. Shenzhen, China. |
An SDU student being interviewed
for the local news. City of Harbin, North China. |
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Screen capture, TV broadcast. Summer 2004. Guangzhou. |
Opening Ceremonies, Summer 2004, Guangzhou. |
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Opening Ceremonies, Summer 2004, Guangzhou. |
Newspaper Coverage
SDU camps are covered extensively in local and
national newspapers.
Here are some examples of newspaper coverage:
A high school basketball coach
in Daqing with a three year city championship winning
streak and one of the top three basketball teams in
Heilongjiang province praises our athletic program.
He wanted his team to attend SDU camps to bring them to
a higher level of play. The coach and president of the
school praised SDU's athletics program.
From the Guangzhou Style Magazine, Youth Color Magazine, and others
From the Shenzhen Overseas Chinese News
SDU camps are also covered by youth oriented
publications such as Beijing Youth Magazine
and website.
Sponsor Presence at Camp
Sponsors and SDU are present at all the basketball
events. Managing events at Beijing, Shenzhen, Guangzho,
Daqin, Harbin, and other cities for maximum exposure and
operational smoothness, SDU enjoys mingling and inspiring
the youth of China, and introducing sponsor products to
the local market. Sponsors are given floor space and
dedicated time with people watching and attending our
events. Sponsors also receive heavy custom local
advertising, tailored to the local people and customs of
a particular city or region within China.
Here are some photos of camp and marketing
opportunities from Beijing, Shenzhen, Guangzho,
Daqin, Harbin, and other cities.
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